I’ve been doing this for about 9–10 months now.
Every day.
Posting. Streaming. Writing. Editing. Thinking about it when I’m not doing it. Building a brand that, if you just looked at the numbers, probably doesn’t make a whole lot of sense yet.
TikTok: 663 followers
Instagram: 174
YouTube: 144
Facebook: 356
And yeah… that will mess with your head if you let it.
The Part Nobody Talks About
The burnout isn’t from working too much.
It’s from feeling like it’s not working fast enough.
That’s the difference.
Because if this was blowing up? If money was coming in consistently? If growth felt obvious?
I’d be doing 3x as much and loving it.
Instead, it’s this weird mix of:
- Bored
- Frustrated
- Tired
- And constantly wondering what I’m missing
Not “should I quit?”
More like, “what the hell am I not seeing?”
Because I know I’m not lazy. That’s not the issue.
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The Wins That Don’t Feel Like Wins
I had an Instagram video hit 257,000 views.
That should feel like a big deal. And it is… kind of.
It showed me something important:
Helpful + funny actually works.
But here’s the weird part about this whole thing.
You can have moments like that… and still feel stuck.
Same with everything else:
- Website is paid for
- Followers are growing
- Traffic is going up
- I didn’t quit during one of the hardest years my family’s had
That last one might actually be the biggest win.
But none of those pay the bills yet.
And that’s where the tension comes in.
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The Expectation Gap
I didn’t expect to be rich in 9 months.
But I did think I’d be able to hand my wife something consistent by now.
Even if it was small.
Right now, it’s more like:
“Hey… I made enough for a couple coffees this week.”
And I don’t want to sound ungrateful, because that is something.
But it’s not where I thought I’d be.
What Actually Matters (And Why I Haven’t Quit)
I’m not doing this just to “be a content creator.”
I’m doing this because:
- I want to take my kids to school
- I want to be at their games
- I want to cook dinner at home
- I don’t want to miss life chasing a paycheck
Yeah, being my own boss matters too.
At this point, “making it” doesn’t even mean crazy money.
If the website alone made minimum wage?
That would be one of the biggest wins of my life.
The Anchor
If I’m being honest… Katie is the reason I’m still going.
Every day.
She reminds me that I know what I’m doing, even when I legit have no idea.
And watching her finish her Master’s? That does something to you.
You can’t watch someone that close to you level up like that… and then quit on yourself.
It just doesn’t work like that.
So Why Keep Going?
Because despite all of this…
I still get excited every time I hit “post.”
I still get excited when I go live.
That hasn’t gone away.
And that matters more than people think.
Also, the small signs are there:
- Growth is happening
- People are watching
- The foundation is building
It’s just slower than I expected.
If You’re Thinking About Quitting
If you’re 2–3 months in and ready to quit?
Relax.
That’s not burnout. That’s impatience.
Nothing meaningful happens in 2–3 months.
But if you feel like quitting?
Then something needs to change.
Not everything.
Just something.
Because doing the same thing while feeling like that… won’t last.
Where I’m At Right Now
I’m not quitting.
But I’m also not pretending everything is working perfectly.
Something is missing. I can feel that.
It’s frustrating not having the answer yet.
But I’d rather be here “figuring it out”
Then back at square one, wondering “what if.”