
Side Quest Thinking: Why Not Everything Has to Be the Main Hustle
Somewhere along the way, we decided everything had to be the thing. The main thing.The monetized thing.The thing you build a spreadsheet around. If you’re not scaling it, optimizing it, or turning it into a “brand,” then what are you even doing? That mindset leaks into everything. Work. Hobbies. Even how people talk about games now. Nobody’s just playing anymore. They’re “building.” Grinding. Farming. Positioning. And yeah, I’m guilty too. Fully. Chronically. But lately, I’ve been noticing something weird…in a







