
Avoiding Burnout While Building a Brand (& Protecting Your Mental Health)
I used to think burnout looked dramatic. Like: Breakdowns Complete exhaustion Some movie scene where someone finally snaps and throws their laptop into traffic For me, most of the time, burnout feels way quieter than that. It looks like: Checking analytics before you even get out of bed Feeling guilty while resting Trying to relax while your brain keeps whispering, “You should probably be working.” Slowly turning the thing you love into another source of pressure And if you’re trying








